The Wellness Dividend
An interactive calculator to model the financial impact of investing in a residential wellness program, based on current market data.
Community & Investment Metrics
Projected Financial Impact
Increased Annual Revenue
$79,200
From premium rent rates.
Turnover Cost Savings
$80,000
From retaining residents.
This service level projects a 2.3% rent premium and a 12.5% retention boost based on engagement.
Total Annual Value Created
$159,200
Based on an annual program cost of $6,000
Net Return
$153,200
Return on Investment (ROI)
2553%
The Community Catalyst: Value on Investment (VOI)
Beyond direct ROI, wellness programming builds a loyal, stable community—a primary driver of long-term asset value.
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A Decisive Amenity: For 28% of renters, the absence of a gym is a "dealbreaker." A quality wellness offering removes your property from the "no" list and makes it a top contender for a large segment of the market.
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The "Friendship Factor": Group classes are social hubs. When residents make friends, their likelihood to renew their lease nearly doubles, creating powerful community bonds and stability.
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Increased "Switching Costs": When residents integrate a convenient, high-quality on-site gym into their lifestyle, the thought of moving and finding a comparable alternative becomes a significant deterrent, anchoring them to the property.
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Enhanced Brand & Marketability: A vibrant wellness hub is a powerful marketing asset. It creates a "wow" factor on tours and generates positive online reviews that attract premium prospects and justify higher property valuations.